Our new product, Doodleopes™, provides a hand-written font, envelopes and stationery covered with pre-printed hand-drawn doodles as well as additional doodle images to provide a boost to the copy in direct mail or even in a school newsletter.
Perfect for enhancing everything from sales letters to real estate postcards to blogs, Doodleopes ensure that the reader will stop and take a second look. Most people today just read past most messages because they are inundated with so many. These tools help keep copy fresh and create little surprises that hold the attention of the reader.
Doodleopes began with Ratajczak’s first post-college job search. On an application, she was required to give a handwriting sample so that a personality profile could be built to determine her sales potential. As it turns out, she scored a 100% as a perfect match for sales. Andrea chose not to take that job, but wants to share the handwriting that she uses to increase sales for her clients.
Also a big doodler, Andrea packaged her handwriting font and fun doodles together to create copy enhancements. These copy boosters draw attention to the copy just as a speaker uses voice inflection to emphasize certain ideas.
Bill Glazer of Glazer-Kenndy Insider’s Circle said, “A handwritten font will typically outperform any other type of font because it appears that it is a friend sending a friend a personal message. The problem is that most handwritten fonts look phony. PDA’s Andrea font is a person’s real handwriting that was created into an easy-to-use tool that I’ve been utilizing for years so the recipient believes that someone is actually writing to them.”
The possibilities of Doodleopes are endless from newsletters to sales copy, birthday invitations, postcards, letters, blogs, websites in addition to many other uses. Recently, Doodleopes were used to spice up a standard church bulletin to draw attention to the announcements and attract participants for church activities. Doodleopes have also been featured in multiple direct mail campaigns.
Want to know more? Check out our Doodleopes™ blog - http://doodleopes.blogspot.com or visit PDA's website at http://www.pdamarketing.net
No comments:
Post a Comment