Tuesday, July 14, 2009

Check out our new product: Doodleopes™

Our new product, Doodleopes™,  provides a hand-written font, envelopes and stationery covered with pre-printed hand-drawn doodles as well as additional doodle images to provide a boost to the copy in direct mail or even in a school newsletter.

Perfect for enhancing everything from sales letters to real estate postcards to blogs, Doodleopes ensure that the reader will stop and take a second look. Most people today just read past most messages because they are inundated with so many. These tools help keep copy fresh and create little surprises that hold the attention of the reader. 

Doodleopes began with Ratajczak’s first post-college job search. On an application, she was required to give a handwriting sample so that a personality profile could be built to determine her sales potential. As it turns out, she scored a 100% as a perfect match for sales. Andrea chose not to take that job, but wants to share the handwriting that she uses to increase sales for her clients.

Also a big doodler, Andrea packaged her handwriting font and fun doodles together to create copy enhancements. These copy boosters draw attention to the copy just as a speaker uses voice inflection to emphasize certain ideas.

Bill Glazer of Glazer-Kenndy Insider’s Circle said, “A handwritten font will typically outperform any other type of font because it appears that it is a friend sending a friend a personal message. The problem is that most handwritten fonts look phony. PDA’s Andrea font is a person’s real handwriting that was created into an easy-to-use tool that I’ve been utilizing for years so the recipient believes that someone is actually writing to them.”

The possibilities of Doodleopes are endless from newsletters to sales copy, birthday invitations, postcards, letters, blogs, websites in addition to many other uses. Recently, Doodleopes were used to spice up a standard church bulletin to draw attention to the announcements and attract participants for church activities. Doodleopes have also been featured in multiple direct mail campaigns. 

Want to know more? Check out our Doodleopes™ blog - http://doodleopes.blogspot.com or visit PDA's website at http://www.pdamarketing.net

PDA Marketing Delivers Results Based Approach

Securing a unique niche among worldwide advertising and marketing companies, PDA Marketing services a diverse range of industries. innate understanding of the marketplace and holds high marks for successful implementation of marketing campaigns.  No other firm delivers the same  results, time and again, on time and under budget.  From direct campaigns to Web design and marketing strategies,  to new online marketing techniques and information dissemination, PDA Marketing has a clear understanding of what combination of resources will reach the desired target audience. 

Information product marketers post glowing remarks about the combined skill and talent that PDA Marketing delivers to their industry.   Specializing in the design and creation of information products, PDA Marketing creates award-winning, on-target looks and feels for information product developers as well as masterfully design marketing pieces, follow-up materials and funnel pieces. Information product giants like Dan Kennedy, Bill Glazer, Zig Ziglar, Sean Greely and Eric Ruth share confidence in PDA Marketing’s work – because they are valued clients who have reaped the benefits of the company’s focus on creativity and innovation.

Whether based on the immediacy of business, or the need for long-range planning and growth, PDA Marketing works closely with its partner clients to create synergistic solutions, creative campaigns and in-depth development of innovative concepts.  Their approach is results based.

“It’s all about solving problems. Whether it’s creating an identity or designing a direct mail campaign that actually gets noticed, we are here to work side-by-side with our clients,” says Andrea Ratajczak.

Andrea Ratajczak, Vice President of PDA Marketing stresses a result-driven approach, and her ability to move and motivate clients routinely meets with success. Whatever marketing obstacle she is faced with, she meets it head on, doing whatever necessary to achieve the marketing directions and goals set forth in the project.  .  
 
Theresa Ratajczak drives the creative design energy that fuels the concepts unmatched in the industry. “Creating illusion and metaphor from the viewer’s perspective helps me approach each project,” says Theresa Ratajczak.

This dynamic duo gains such accolades as  “you nail it every time,” “Unbelievable,” and and “Genius!” “If I would have chosen the top six designers in the country to submit a creative concept, none would have presented a more perfect creative element and pleasing visual brand.”

“We do good work, and we do it with integrity. Client satisfaction is our goal and we do whatever it takes to get the job done,” says PDA Marketing President Theresa Ratajczak.