How to Shout to Your Customer

Among millions of products, you can’t be the tiny voice at the bottom of the pile saying, “Please buy me …”. You need to be the product at the peak of the product mountain yelling, “Buy me now! You need me; I can make your life 10 times easier!”

Like the cards that sing music when you open them, you need to be able to shout to a potential client – but without the actual sound.

So how do you climb up that product mountain from the base to the peak?

Even though it may seem like the answer should be complicated, it is really not. It is simple: Be creative. Do something different! No customer wants to see the same boring marketing or sales tactics over and over again; they become boring and stale.

Here are a few techniques you can use to shout to your customers:

1) Add a few doodles, oversized words, borders, or other graphics (like arrows and smiley faces) to attract attention to the things you want them to notice.

2) Add color to your direct mailer or sales letter! Don’t be afraid to pull out that highlighter (real or on your favorite word processor).

3) Use an entirely hand-written font so the potential customer feels like you’ve written straight to them.

 4) Attach a bonus offer to your letter – of course, remember to play it up – add a few crazy graphics and obvious borders.

 5) Add a testimonial of a client who loved your product, but don’t do it in a normal Times New Roman font. Like I mentioned before, make sure the font you use looks hand-written so that it is more believable and relatable.

 6) Use stationery that is so out of this world that no one will be able to resist reading the copy that was written on it. Don’t be afraid to draw all over your stationery; customers want the human touch that makes them notice.

 7) Like I mentioned in number 7, add a human touch to everything you do! Maybe the prospective client spent all day doodling at their desk in boredom; now that they see you do the same thing, you are relatable.